Case studies in marketing and advertising

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Case studies in marketing and advertising

Advertise 5 Intriguing Twitter Marketing Case Studies Twitter is a fantastic tool for engaging with a large and influential audience. Here are five of our favourite Twitter marketing case studies.

Twitter is a fantastic tool for engaging with a large and influential audience. To help achieve this they went about creating a Twitter treasure hunt.

The idea was simple, LG would set out a stall in a UK city and the first person to get to their stall won two tickets to a high profile concert. To help users find the stall, LG placed a map online that gradually zoomed in on the precise location whenever the hashtag lgtickethunter was used on Twitter.

By fusing a fun and active challenge with desirable prizes, LG ensured that their competition would reach a large number of their target market. The campaign received 5, tweets on the first day and went on to reach 50, by the end. Taco Bell Not all brands rely on offering high profile prizes to help drive Twitter engagement.

Taco Bell has adopted a very different approach by focusing much of their effort on engaging with some of their most influential followers.

Case studies in marketing and advertising

Combining their jovial style with trending hashtags has also done wonders for their engagement levels and has helped them reach overTwitter followers — roughly 3x as many as one of their biggests fast-food rivals, BurgerKing.

Fiat — Too Fast to Follow Fiat took a very unusual approach to their social media marketing in Germany.

Rather than engage with their followers, they actually blocked them. They shared a 30 second clip of a car chase and then allowed the Twittersphere to vote for what happened next. By handing power to consumers and making the process more interactive, the advert generated an impressive amount of buzz.

It was one of the first examples of combining TV advertising with social media to great effect.Marketing Case Studies " the aim of marketing is to make selling superfluous.

The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself Marketing and innovation produce results; all the rest are costs.

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Select any of the popular topics below to narrow your search. Case Studies. All the lofty claims in the world don’t mean anything if they’re not substantiated. LunaMetrics has a long history of success in all of our specialties, as you’ll see in the following case studies.

This case P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons focus on Procter & Gamble (P&G) succeeded in turning the tide of product commoditisation with ‘design thinking’. The case analyses how the maturity of innovation during s brought forceful changes in business models and how P&G’s application of design in the organisational DNA led to double its sales growth.

This case P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons focus on Procter & Gamble (P&G) succeeded in turning the tide of product commoditisation with ‘design thinking’. The case analyses how the maturity of innovation during s brought forceful changes in business models and how P&G’s application of design in the organisational DNA led to double its sales growth.

5 outstanding Facebook marketing case studies - Our Social Times - Social Media for Business